Setting the Stage

In the business world, a product launch involves getting the word out in a timely fashion. The customer is teased with bites of data that will draw out her curiosity and egg her on to look for more information. She will be told why she needs one for her own and how it will enhance her lifestyle. Retreats are no different. Your objective is to hook your client so that she’ll be ready to sign up as soon as registrations begin.

How will you launch your Retreat?

You know best what the interests are of your target audience. Hit those hot buttons by pointing out how your event connects with their passions. If you’re planning a men’s event, they might like to know of a golf course nearby, or of a fishing area that’s available during free time. If you’re targeting young moms, you might want to emphasize their need for “me” time away from the responsibilities of little ones.

Here are a few examples of teasers we’ve used over the last five years for our Women’s Retreats.

Ladies! In just eleven short weeks, we will be loading up for our road trip to ... Will you come with us? Please? Grab your brochure to see what’s in store and fill out your registration form today!

Hey Gals! How about a getaway with your girlfriends? In 15 short weeks, we’ll head out to … in Painted Post, NY. We’ve got some new surprises for you this year! Be watching for the official brochure in the next few weeks…this is one trip you won’t want to miss! May 12-13. $25 deposit due February 26 to reserve your spot!

Hello Valentine! Won’t you be mine? Please sign on the dotted line…
Women’s Retreat May 11-12. Only 12 weeks away!

Ladies, for those registered to attend the Women’s Retreat, you receive your first Mother’s Day present today! Pick up your materials at the back table after the service today. Only 7 weeks left until we pack up for our adventure!

Women’s Retreat…here we come! Early bird registrations due March 11!

Ladies, are your suitcases handy? We’re getting ready for the Women’s Retreat at …, May 8 & 9!

Ladies! Can you picture yourself sitting in front of the lovely stone fireplace in the dining hall? Can you smell the fresh spring air as you hike the trails to see the hidden waterfall? How about a lively ping pong match? Would your ears enjoy a respite from the phone ringing at home?
Okay, so this is a time out with your girlfriends! When was the last time you had a chance to catch up on the latest news? When was the last time you got away from it all to study God’s Word and regroup your thoughts?
Jump on board! This is the final week to turn in your deposit for our hiatus in May!

You can begin your retreat teasers eight months to a year in advance. As you whet their appetite, you build excitement. So, launch your retreat with pizzazz!

Great News!

I received a copy of “A Cup of Comfort Devotional for Mothers and Daughters” in the mail. They bought two of my articles!
Also, Enrichment Journal published an article online: http://ag.org/wim/resources/articles/pastors_wives/shedding_the_pastors.cfm
I am living proof that you can break into print when you keep plugging away!
So never, never, never give up! 2 Chronicles 15:7

Sally Ferguson

sallyswords@windstream.net

979 Southwestern Drive
Jamestown NY 14701

(716) 488-1254

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